Rob Lowes grandmother and great-grandmother both
had breast cancer,
making him a perfect RadioTour spokesperson to highlight
Denim Day and breast cancer research.
15 interviews, 12.8 million gross impressions.
Timed to coincide with Mental Illness Awareness Week,
this NewsFeed not
only created awareness of the 10 million Americans who
suffer from Social
Anxiety Disorder, but also mentioned New York State
statistics and FDA-approved Paxil.
400 contacts, over 200 airings and 1 million gross impressions.
A RadioTour during National Cholesterol Education Month
hit radio giants
USA Network and Radio America. Olive oil was cited as
ingredient in diets that reduce risk for heart disease.
Reach: 13 interviews, 6.9 million
Airing during National Diabetes Month, the AOA ConsumerFeature
reported on What You Should Know About Diabetic
1,900 airings, 4.9 million gross impressions.
This RadioTour crossed formats health and sports
with former NFL
kicker Rolf Benirschke talking about the Keep
Up the Fight Campaign
and hepatitis C.
Reach: 15 interviews, 6.4 million
Call North American Network for
complete descriptions and audio samples
of radio PR techniques that may help you.