To enlist support for the vote on Yucca Mountain, NEI
utilized both a
NewsFeed and RadioTour. Spokespersons included Bruce
Josten from the
U.S. Department of Commerce.
200 NF contacts, 25 RT interviews, over 40 million total
The INS utilized both a NewsFeed and RadioTour to reach
English-speaking audiences with green-card renewal information.
300 NF contacts, 24 RT interviews, 7.8 million total
As part of National Collegiate Alcohol Awareness Week,
Fax educated listeners about how American colleges are
progress in reducing irresponsible drinking by students.
1,200 contacts, 760 potential airings and 1.6 million
potential gross impressions.
Known as the Father of Earth Day, Senator
Gaylord Nelson helped
celebrate its 30th anniversary and explain the purpose
behind the original
event with a RadioTour.
10 interviews, 1.3 million gross impressions.
Frasier co-star David Hyde Pierce rallied support for
actors, many of
whom are responsible for the best commercials on television.
RadioTour explained the SAG strike and boycott with
Reach: 14 interviews, 13.7 million
Call North American Network for
complete descriptions and audio samples
of radio PR techniques that may help you.