Adam Sandler himself requested radio including
college stations to
promote his latest feature film. His RadioTour helped
Little Nicky open #2
at the box office.
40 interviews, 9.9 million gross impressions.
TNT Original Louis LAmours Crossfire Trail
set a viewership record after
a RadioTour with star Tom Selleck. The movie drew a
9.6 share shattering
the decade-old record of 8.4.
16 interviews, 12.4 million gross impressions.
Jazz pianist David Benoit celebrated the memory of his
Charles Schultz. Benoits RadioTour gripped a national
audience for A
Capital Fourth concert.
20 interviews, 10.5 million gross impressions.
Without having to travel, Archie Manning touched fathers
and sons across
the country with stories from his book, Archie Manning:
A Father, His Sons
and a Football Legacy. His RadioTour focused on select
markets and the
18 interviews, 8.8 million gross impressions.
National networks and leading stations in the top 25
markets clamored for
interviews with Steve Francis and Sugar Ray Leonard.
touted new video games.
Reach: 27 interviews, 13.3 million
Call North American Network for
complete descriptions and audio samples
of radio PR techniques that may help you.