Case Studies

Sports and Entertainment

New Line Cinema
Adam Sandler himself requested radio – including college stations – to
promote his latest feature film. His RadioTour helped Little Nicky open #2
at the box office.

Reach: 40 interviews, 9.9 million gross impressions.

Turner Network Television
TNT Original Louis L’Amour’s Crossfire Trail set a viewership record after
a RadioTour with star Tom Selleck. The movie drew a 9.6 share shattering
the decade-old record of 8.4.

Reach: 16 interviews, 12.4 million gross impressions.

Devillier Communications
Jazz pianist David Benoit celebrated the memory of his friend, cartoonist
Charles Schultz. Benoit’s RadioTour gripped a national audience for A
Capital Fourth concert.

Reach: 20 interviews, 10.5 million gross impressions.

HarperCollins
Without having to travel, Archie Manning touched fathers and sons across
the country with stories from his book, Archie Manning: A Father, His Sons
and a Football Legacy. His RadioTour focused on select markets and the
book itself.

Reach: 18 interviews, 8.8 million gross impressions.

EA Sports
National networks and leading stations in the top 25 markets clamored for
interviews with Steve Francis and Sugar Ray Leonard. Their RadioTours
touted new video games.

Reach: 27 interviews, 13.3 million gross impressions.

Call North American Network for complete descriptions and audio samples
of radio PR techniques that may help you.

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