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Our Services

Getting Your Story on Radio

Many of our clients have specific messaging needs. They may want to reach…

Audiences in Specific Markets

  • National
  • Regional
  • Local markets
  • Rural areas

Audiences by Demographics

  • African Americans
  • Hispanics and Spanish-speakers
  • Listeners by age group and gender
  • Business and government decision-makers

Audiences in specific markets (national, regional, local, or rural). Specific demographics such as African American, Hispanic, female or male Listeners by age group

Spanish and other non-English audiences

A News Story

A PSA

A Consumer Feature

Radio interviews

We’ll discuss with you the best way to produce and distribute your message

You Provide

We Will

The Story Basics

Your Spokesperson

Your Target Markets

Write Scripts and Advisories

Pitch Stories and Interview Opportunities

Track and Report Airings

You Provide:

The story basics

Your spokesperson

Your Target Markets

We will:

Write scripts

Schedule interviews

Pitch stories and interview opportunities

Track and report airings

RaidoTour

From your desk to national networks and local stations, America is your audience—thanks to our RadioTour (radio media tour, or RMT) service.
RadioTours offer you and your spokespeople both stability and security in a complex and dynamic medium—helping you fill the “audience gap” that relying on just print, TV/video, and online interviews can cause. They save you time and effort, while rewarding you with great results—especially when it comes to hard-to-reach audiences.
Our RadioTour service includes:
  • targeting networks and stations, based on any demographic or geographic parameters
  • writing a media advisory and/or suggested interview questions
  • personally scheduling the interviews
  • moderating the interviews
  • a comprehensive usage report, plus an audio recording of the interviews
Interviews are usually scheduled for a single spokesperson, over one or two days. We can also handle larger campaigns—including Spanish-language projects.

Ways Your Story Might Air

1

Radio News Packages

With a sound bite from your expert work well for news announcements, studies, and rapid response communications. They can generate nationwide coverage, or you can target specific markets or states. Radio News Packages air on stations coast to coast. We pitch your story directly to radio newsrooms.

Your news requires smart strategies for effective, timely distribution and coverage; our Radio News Package service for audio news releases (or ANRs) can help.

We can design a customized radio campaign—including national, regional, or local distribution; English- and/or Spanish-language productions; and outreach aimed at specific audiences.

Our Radio News Package service includes:

  • scriptwriting and, if needed, translation
  • full audio production, which can involve…
    • o recording the spokesperson(s)
    • o editing the soundbite(s)
    • o adding voiceover narration
  • targeting networks and stations, based on any demographic or geographic parameters
  • personal outreach to news directors and other newsroom staff
  • a comprehensive usage report
For messages that are more lifestyle-focused or evergreen, we also offer 60-second ConsumerFeatures: a similar, branded service that includes soundbites from your expert spokesperson—and that can be thought of as a “mat release” for radio.

Your audio is also great multimedia content for your website and social media; for various examples, visit http://soundcloud.com/north-american-network.

2

Radio Media Tours

From your desk to national networks and local stations, America is your audience—thanks to our RadioTour (radio media tour, or RMT) service.

RadioTours offer you and your spokespeople both stability and security in a complex and dynamic medium—helping you fill the “audience gap” that relying on just print, TV/video, and online interviews can cause. They save you time and effort, while rewarding you with great results—especially when it comes to hard-to-reach audiences.
Our RadioTour Package service includes:
  • targeting networks and stations, based on any demographic or geographic parameters
  • writing a media advisory and/or suggested interview questions
  • personally scheduling the interviews
  • moderating the interviews
  • a comprehensive usage report, plus an audio recording of the interviews
Interviews are usually scheduled for a single spokesperson, over one or two days. We can also handle larger campaigns—including Spanish-language projects.

2

INTERVIEWS

Allow a spokesperson to be interviewed by several radio outlets in different media markets within a few hours. Our client spokespersons have aired on Networks like ABC Radio, Fox News Radio, and Washington DC’s #1 News station WTOP-FM, plus coverage via statewide networks such as Virginia Radio Network, Texas State Network, and many more, delivering messages to millions of radio listeners!

3

Consumer Features

When you have timely consumer messages that are less urgent than an audio news release, we distribute “softer” news-features that can stand alone, or work as a series. These 60-second features can include soundbites from your expert spokesperson.

Consumers are listening! ConsumerFeatures are 60-second audio segments that include consumer and lifestyle news—and feature your expert spokesperson. They’re regularly distributed to radio outlets nationwide—and can be thought of as “mat releases” for radio.

ConsumerFeatures provide branding and awareness; your spokesperson is the featured expert, sharing helpful tips on a variety of topics. These audio features also provide great results—with a nationwide audience reach in the millions, plus airings in top markets.
Our ConsumerFeature service includes scripting, audio production, national distribution and outreach, plus broadcast usage reporting. Features are also available in Spanish. And, if you’re already doing a campaign aimed at TV, we can work from your existing, video-based materials.
Your ConsumerFeature audio is also great multimedia content for your website and social media. Here are some examples…
(These examples are presented only as samples of previous productions; they contain information that might no longer be current or applicable.)

4

Public Service Announcements

Promote social messages. They do not require a news hook, yet generally benefit from creative, captivating approaches PSAs work especially well for educational, health, and safety topics.

Public service announcements (PSAs) are an important part of radio stations’ programming. They can also be an effective and low-cost way of getting your earned-media message out to the public.

We can customize all aspects of a PSA campaign—from development and scripting, to production, to distribution and outreach, to reporting. And, if you’re already doing a campaign aimed at TV, we can work from your existing, video-based materials. We can also specifically target different audiences and/or geographic areas—and then produce alternate versions for them, including in Spanish and other languages.
What’s more, even though PSAs are usually associated with either a non-profit organization or a government agency, they can definitely still work for companies that are part of an educational coalition or campaign. Plus, for messages that are more consumer- or lifestyle-focused, we offer 60-second ConsumerFeatures: a similar, branded service that includes soundbites from your expert spokesperson—and that can be thought of as a “mat release” for radio.
Your PSA audio is also great multimedia content for your website and social media. Here are some examples…
(These examples are presented only as samples of previous productions; they contain information that might no longer be current or applicable.)

Producing & Distributing Your Story

Our in-house production staff will record your story—oftentimes as a soundbite over the phone, with added narration. And, we’ll devise a distribution plan to match both your target needs and your budget. Since there are over 17,000 radio stations in the U.S.—not to mention scores of radio networks—there are plenty of opportunities for your story to be aired.

Distributing Your Story

We will devise a distribution plan to match your target marketing needs and your budget.

There are over 18,000 radio stations in the U.S. There are also dozens of radio networks so there are plenty of opportunities to air your story. There are major national radio networks, as well as state commercial and public networks, from coast to coast.

Radio is a very cost-effective medium for PR, especially when compared with print and TV, plus it’s quantifiable with verifiable results.

Reporting Your Results

Once your story is distributed, you’ll receive an initial report. Then, we track usage. We’ll provide interim updates—along with a detailed final report that can include…
  • Verified number of airings
  • Detailed lists of stations and networks airing your story
  • Audience data in the form of Gross Impressions
  • Analysis of markets and formats airing your message

202-243-0592

info@nanradio.com

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